No artificial colors. We believe in crafting delicious treats that are big on flavor. Now we're staying true to you by ensuring our ingredients are Just as top-notch as our taste. This means we've cut high fructose corn syrup, artificial colors, flavors and preservatives. Giving you 100% natural goodness that not only taste great, but also lives up to the quality and value of the Tru-Blu name. Need cookies with your milk, or crackers with your chili? We've got the perfect snack to go along. An occasional treat or a daily Indulgence, our snacks deliver on simple Ingredients and great flavor. Tru to flavor, tru to Ingredients and tru to you. Tru-Blu. A Tru Treat. Spice it up! The Cinnamon Spice and the gentle Cream Cheese Flavor, paired in a heavenly taste combination.