Designed for dark hair. Layers rich tones and contouring highlights. Color blend technology. 100% gray coverage. Long-lasting. Q. Why is Nice 'n Easy haircolor so amazing? A. Nice 'n Easy gives you ultimate natural-looking color by layering rich tones and contouring highlights in one simple step. Q. Will it cover my grays? A. Yes! Nice 'n Easy promises 100% gray coverage. For really resistant grays, try Nice 'n Easy Gray Solution. Q. How long will my color last? A. Nice 'n Easy lasts up to 8 weeks. And we've included our exclusive ColorSeal Conditioning Gloss to help seal in beautiful, natural-looking color and add intense shine. Q. How does it work? A. Our exclusive Color Blend Technology gives you a pigment-rich base layered with contouring highlights. Additionally, the formula, with our exclusive Triple Shine Hydrience Conditioning Complex, delivers up to 33% more shine (vs. untreated hair). Our Color Blend Technology layers rich tones and contouring highlights - in one simple step - on even the darkest hair! This collection gives you rich color that will look natural without unwanted brassiness. Rich Medium Golden Brown: Layers warm, golden tones and enhances natural highlights in dark hair. For optimal results, select 1 shade lighter than your normal shade. On gray hair, color gives a medium golden brown result. On natural red hair, color gives a medium golden brown result with red tones. 100% gray coverage! Lasts up to 8 weeks! Ultimate natural - looking color! Made in Mexico.